Kylie Jenner stars in this new campaign for Puma. The star, 18, appears in the promotion for the sportswear brand’s iconic Puma Suede trainers / sneakers. She appears alongside a motorbike and poses on a New York subway car. The images will be showcased in PUMA stores globally and featured on social channels. This season the brand aims to showcase young talent in the music and entertainment industry, starting with reality star and ‘social media phenomenon’ Jenner. A spokesperson for Puma said: “These kids don’t work 9-5, they’re on Snapchat 24-7 and the Suede is a staple in their sneaker rotation. “Today they are keeping the sneaker culture interesting and alive with their unique sense of style and influence.” The Puma Suede was first introduced in 1968. The images were captured by legendary street photographer Jamel Shabazz for the brand. *MANDATORY CREDIT Splash News/Puma* Pictured: Kylie Jenner in new Puma campaign